UK-based firm that aims to be “the world’s most eco-friendly football boot brand” has ditched kangaroo leather. Sokito made the decision to eliminate the material from its products amid concerns about sustainability of the trade.

Some argue that populations of Australia’s national icon could be in peril due to trade and further factors, while others suggest the macropods are abundant and resilient to commercial exploitation. In the face of such conflicting claims, what is a sustainability-focused company supposed to do?

For Sokito the answer is simple: take a precautionary, kangaroo-sized leap of faith.

To continue reading this story, please follow this link to The 4 Percent newsletter, which originally published the article.

Featured image via Chris Samuel / Flickr, cropped to 1019 × 546, licensed under CC BY 2.0 DEED